The Great Youtube Demonetization Apocalypse


I recently was pretty upset at youtube about this. It’s not like I make money from them anyway, my revenue for the last year is about $5 and they don’t payout until $100 anyway. However most of my videos and livestreams are marked as inappropriate for advertisers and there is no reason they should be. It’s just me, playing games with my friends and the games are ‘normal’ games. Titanfall, Call of Duty, Ghost Recon, Division, shooters mostly.

Ghost War launched, my livestream actually had some real numbers for once which would make me some money and the stream was marked as non-monetized due to their program. I click appeal and it tells me they won’t look at appeals of videos with less than 1000 views per 7 days. So in short, they don’t give a shit. Their automated program dinged me and they can’t even be bothered to see why. Really sucks since I’m partnered with youtube but can’t get enough viewers on twitch or mixer to get any income there. /rant


Fair point. For those type of advertisers it’s more about the CPD (conversion per dollar) value since they have the option of advertising non-video as well so they need to see that paying more for video is worth it since they pay YT on a view basis.


Completely anecdotal on my part.


Many of the Youtubers i’ve checked in on over the last couple of years are all scaling back or leaving Youtube because of demonetization. Some game channels like Heir of Carthage seem to be immune but the little guys are getting hammered. Youtube also seems to be hammering LGTBQ content in a “shotgun everything” approach to avoiding porn. Gaby Dunn and Alison Raskin over at Just Between Us have pointed out that all of their LGTBQ content is getting demonitized while their “straight” content remains allowed. The girls over at Geek Remix are getting all of their Life is Strange stuff demonetized, possibly because of LGBTQ content.

It seems like the fallout from PewDiePie will be the end of non-commercial, marginal community, small scale Youtube.


I liked streaming to YouTube, but you don’t actually GET anything out of it. All of my YouTube income is from videos OF livestreams, so why not ignore them all together and upload what you’ve made on Twitch?


A lot of young twenty-somethings took to Youtube as a lifestyle and a business. Demonetization not only ruins this financially but breaks the trust that they work they put into making content won’t be arbitrarily made unprofitable by the platform itself.


I’ve put up 183 videos since January of this year. Almost every one is over an hour. I do it because I like it. However, it’s a bit irritating when I do make a video that is marginally popular and it gets flagged. We’re talking about no foul language videos of Freedom Force. It’s just irritating. And they won’t take responsibility for it and won’t review unless you have over 1000 hits in a short time.

It’s really disheartening.


One YouTube guy I follow does goofy product “reviews” of weird products from Amazon, Chinese sites, and dollar stores, sometimes with dedicated videos for actual reviews of high-dollar items (purchased based on the videos featuring those items getting a large amount of likes, to ensure he doesn’t spend big money on products people don’t care about). He has over four million subscribers, has been doing YouTube videos for over five years (though the nature of his content has changed in that time, and may very well change again at some point), runs a network of YouTube channels with various types of content, has done videos with guys like Markiplier, exclusively does family-friendly content, and gets well over a million views on any given video on his main channel. He recently put up a video that started off with a separate thing calling out YouTube for screwing him over on impressions whenever he uploads a video shorter than usual (roughly twenty minutes; his serious-business review videos tend to be shorter than that, despite being padded out by content like time trials when the product is a scooter or a minibike or whatever), apologizing for not posting more serious-business review videos, and showing thousands of dollars’ worth of purchased product sitting in his YouTube network’s office that he’s waiting to review until YouTube gets stuff sorted out.

If the discussion about the guy doing fast food reviews didn’t make it clear already: it’s not just gaming, and it’s not just small channels. Everyone’s getting screwed over by whatever direction YouTube and advertisers have decided to go this time, and it looks like far more of an apocalypse for content creators than anything we’ve seen before.


That’s interesting. Almost all the Youtube advertising I see is for cars. I don’t recall seeing many apps or web services.



It’s mostly movie trailers and medicine for me.


I only seem to get Groupon ads. Which is odd because I never use Groupon. But it’s ok because I find the song catchy. “You are watching foodie videos/While you could be saving with Groupon, oh!”


Pretty terrible targeting. Like I say, I get a shit-ton of Grammarly ads. I’m a professional editor. If I relied on Grammarly, I’d be sacked.


All my ads are how to be muscle-bound manly-man even when you’re over 50.

I’m a lost cause people! Give it up.

I’ll have to check in with my son to see how his revenue has been affected (not a huge channel but he generated about $100 - $200 per month on a pretty relaxed once-a-week schedule)


I had so many ads for Google Duo right before I left for India.

It was… uncanny. But also effective.


Google must be using some kind of algorithm rather than people to evaluate all these videos as unacceptable. Maybe content creators should just move to other platforms. That will get googles attention.


That’s the problem: you really can’t just “move to other platforms,” because YouTube is the only game in town for most of this content. That’s why this situation is a thing in the first place.


I do not know good or bad that service is.


It launched in May 2016 and I’ve never heard of it.

Partners participating in Amazon Video Direct have four distribution options. They can make their content available to Prime Video subscribers and receive a per-hour royalty fee; it can be sold as an add-on subscription through the Streaming Partners Program; it can be offered for digital rental or purchase; or it can be made available to all Amazon customers for free with ads, and creators will receive a 55% share of the ad revenue (the same as YouTube).

I guess that’s why it hasn’t exactly set the world on fire.


Huh, yeah, I’m pretty hip on this and have never heard about that either


Yeah seems a bit complex. Apparently cloning youtube is hard functionally? I am not a web programmer so I have no idea but it is odd when you have a market leader who is (maybe?) making mistakes that nobody is willing to come along and just take a cut of the market share by cloning it.

Its just surprising I guess?