It is “interesting” to see the reaction to cheerleaders being abused, to say the least.
Personally i think that it’s offensive to see cheerleading as being as Guap puts it “narcissists, to a tee”. OTOH, it’s probably wrong to go too far in the other direction and deny that cheerleading conveys a certain cachet of attractiveness and popularity.
Almost all the girls in my extended family who became cheerleaders were groomed to do so from a very early age, going into gymnastics and continuing gymnastics until their adolescence. To a certain extend they becoming cheerleaders was part and parcel of a “sorority mother” helicopter parent lifestyle, making sure they were always doing the “right” and popular things and being around the right people so that they could got to the right college and get into the right sorority and marry the right sort of person and have kids who they would raise to do the same.
Even around high school there developed a split between the tumble cheerleaders and the taller pom-pom cheerleaders. The tumble girls had strict height and weight requirements but were gymnasts and athletic; the pom-pom girls tended to be taller and more conventionally attractive and much less demanding athletically. Some of these programs were as intense and time demanding as actual sports, and sometimes probably even more so since there were sports year round as well as gymnastic / dance competitions to attend. The amount of work and time high school cheerleaders are compelled to do certainly outpaced my comparatively slacker lifestyle as a high school student.
OTOH there is no doubt that part of the reason to become a cheerleader is to fulfill a female desire for popularity and attractiveness, and it’s understood by everyone that attractiveness is part of what makes a girl a cheerleader. I find it weird that i’ve occasionally read feminist arguments arguing that cheerleading is empowering; but you’ll find a random person to speak in defense of anything women do that relates to their sexuality as being empowered as long as it’s consensual.
When my cousin tried out for the cheerleading squad at LSU they were literally being paraded in front the governor and senior politicians, girls being brought with entourage of dressers and clothiers, their uniforms in glass encased boxes, and their acceptance or rejection to the LSU cheer squad long predetermined by nepotism, politicking, bribery or under the table deal making by their connected parents. College level cheerleading was an invisible gateway into the higher tiers of Louisiana society for young women of a conventional nature. (And i’m suspect, though i have literally no information about this, this was a highly segregated affair).
Many of cheerleaders i’ve known have 0 understanding of the actual game they were cheering - many of the girls whom attended every football game in high school had literally never watched a single game of football. Also, there has always been a strong bias against cheerleaders (females) cheering girls sports (other females); it just didn’t “feel right”. The unspoken assumption about what cheerleading represented from a gender role and sexuality perspective were and still present. Cheering is more than just cheering your team, it seems.
The only NFL cheerleader i’ve known, and i suspect what many NFL cheerleaders stories are, seems to be about extending that lifestyle a couple more years. They’ve been in gymnastics and cheering literally since they’ve been able to walk, they accepted and enjoyed this, and they want to keep it going for a while longer. I don’t get the sense they’re “scheming” to snag a man or a modeling career (i’d bet that just an easy answer); i’d suspect it’s just because this is all they’ve known for most of their lives. OTOH, at least the girl i did know, she stood out like a sore thumb among the flock of girls around her; she had clearly begun dressing and doing her makeup like, to put it a certain way, a woman whose job involved looking attractive to men. I suspect places like the NFL can take advantage of the huge attrition going on from matriculating undergraduate college cheerleaders to find girls still willing to cheer a while longer for cutrate prices. The problem for the girls is that the social cachet has completely flipped; NFL cheering has none of the upward social mobility that college level cheerleading often implies. Probably too late do the girls realize this themselves.