Stumbled across an article about podcast usage and thought it might be interesting to discuss 1) where we get our podcasts from and 2) what type of content we are consuming.
In January 2019, according to that hosting data, Apple Podcasts accounted for 45 percent of all podcast episodes streamed or downloaded in Germany. Spotify was well behind at 20 percent. But by December? The score was a lot closer: Apple 36 percent, Spotify 34 percent. Nearly all of that movement came in the second half of 2019; from July to December, the percentage point gap between the two went from 25 to 27 to 15 to 11 to 7 to 2.
Personally I don’t use any of those platforms to listen to podcasts and instead use an app (Pocket Casts - though I don’t even know exactly where it sources its content from).
However I do sub to spotify, so could see myself migrating podcast listening there at some stage if I find my current pods on that platform. Though to be honest my nerd brain kinda likes to keep music, book & podcast -platforms seperate, so I’m not really that eager to “cross the streams”.
The following paragraph was quite interesting regarding the overall market. I wasn’t aware that Apple still has such a big marketshare in the US. Though judging by how many Qt3ers seem to have apple TV it shouldn’t really have surprised me. Living in Germany myself, anecdotally I can confirm that 75% market share of android sounds very plausible (though in my estimation it might even be higher).
It should be noted that Germany is a core market for Europe-born Spotify in a way it’s not for Apple. Apple Music, for instance, has more subscribers in the U.S. than Spotify, but it’s well behind in the rest of the world. As of 2017, Spotify had nearly three times as many paying subscribers in Germany as Apple Music did. About three-quarters of German smartphones run Android, not iOS; it’s more like 50/50 in the U.S.
Spotify listeners don’t seem to be nearly as into news podcasts as Apple listeners are.
- News: 23.35%
- Society & culture: 15.67%
- Comedy: 13.39%
- Business: 12.04%
- Sports: 7.45%
- Comedy: 23.51%
- Sports: 15.55%
- Business: 10.44%
- Society & culture: 10.13%
- News: 8.36%
So is spotify pulling in new pod listeners or are existing pod listeners migrating to its platform? - I’d hazard a guess that it is introducing podcasts to its customer base that is conditioned to switch on Spotify for entertainment purposes (ie music) and thus skews towards entertainment content and less on news?
I generally listen to podcasts that generally cover movie/tv with some informative stuff sprinkled in. Wouldn’t classify any of it as actual “news/current events”.
So what platform are you using? Do you listen to news content on it?