Man, I love these PS3 ads where the PS3 is sitting in a featureless, white room. It makes me think of some some interesting things, and appears to allude to:
Nobody actually owning one. There it sits, forced to entertain/demonically possess dolls to get some action, because almost nobody who wants one actually owns one yet (including me!).
Owning one comes with caveats. Whoever owns one is either selling it off so it’s sitting untouched in its box (encased in white styrofoam, oh yes) or has been sold to some poor fanboy who is out working two jobs to pay for it and has chosen to own it over stuff like, you know, furniture.
It being a machination of Satan. See #1 vis a vis possessed baby dolls, but the controller is made of crows’ souls! The console is composed of evil T-1000 liquid metal! Ahhh!
It’s the hot-ticket item this Christmas. That is, it needs to be kept in a well-ventilated area devoid of flammable objects or things that may be ruined by the silly heat levels that issue from its vents. Expect CDs/DVDs/BLOO-RAY DISCs to be warped beyond usability if carelessly left near the vents. It might also melt your cat or set the couch ablaze, who knows. OK, I am reaching on the ads alluding to this, but the fact is, the heat from the venting will damage stuff left near the unit.
That it only plays games. I thought it was a PC-esque KUMPYOOTER. Will future ads expound upon that? Sure. Do any of them now? No, not as far as I have seen. Sony is telling people the thing plays games and that’s it, by those ads. Perhaps it’s still academic to most everyone (see #1) anyway what the thing can do, so I suppose it could be argued Sony has plenty of time to get to ads about the other things it does. It’s not like PEOPLE ACTUALLY OWN THEM, but it would be nice to get to the mass media rationales for why the fucker is twice the price Joe Consolegamer is expecting before he goes out and sees that price tag and wonders why it’s so high when all it does is play games (in his mind) (pun intended).
Sony’s marketing department is retarded. Perhaps not quite “Let’s call it the Wii!” retarded, but pretty lame. The baby doll is creepy (and not the good kind of creepy, like Gears of War’s ad), the SEXXXAXIS controller ad is derivative, the liquid metal ad for the games is boring, and there is another ad I cannot even recall at the moment because it is so boring. I mention this because IMO, Sony has done some pretty good marketing in the past (especially for the PS2), so maybe that’s part of why it is so glaring.