It does come down to how Stardock is desperate to find angles to demonstrate damages. Given the lackluster sales, and the uphill battle trying to prove that sales would have been some multiple if not simply for the GoTP announcement, they have little choice to try throw everything possible into the complaint as they have.
They will try to push the theory that everything, every bit of damage Stardock has done to itself and its reputation, has a root cause in P&F’s actions and so they deserve not only millions from the lost sales of SC:O P&F caused, but millions more due to the coordinated campaign to fraudulently damage Stardock’s reputation.
Or basically, it’s P&F fault that Brad decided to go and personally alienate half the fan community. They made him do it. So for everyone who commented on the internet that they’d never buy a Stardock game again due to, say, the threats against the UQM community, P&F owe Stardock not only for a copy of SC:O but for any and all future games they won’t be buying.