No surprise, right?
The company is keeping a watchful eye on EA’s new Access program on Xbox One, and Guillemot sees benefits beyond the revenue.
“I think it makes the publisher more important in the player’s mind,” he says. “Often, people are only interested in one brand from a publisher, so they don’t look for other brands. When you buy into something like Access, you can try other things for free and discover other things you like. It’s a way to make sure gamers can get more info on what we do and the diversity of our portfolio.”
Guillemot likens the idea of publisher “Access” subscriptions to television channels. “When you look on your console, you have many channels and you want that diversity,” he says. “Instead of saying everything’s in one place, we can say ‘Okay, try these channels: EA, Ubi, Activision.’
He sees programs like this as a way to increase diversity and attract new users to the consoles. Interestingly, Ubisoft hasn’t yet signed on with the only platform-level program yet. The company is not included in the PlayStation Now library. “We are still in the process of studying what it can do,” he explains. “We are open to any way that can give players access to our games. It has to work well and be a smooth experience.”