Ummm ok?

Why? Who wants one when the 2070 super exists?

Must be demand in terms of price for something between the 2060s and the 2070s.

Unless they changed their pricing too the 2070 costs the same as the 2070S.

Everyone knows the 3070 is incoming.

Sure, but no rumors as to when that I’ve seen.

$2000 for another 20% speed bump?

There’s a die shrink this time around, so hopefully better price/performance this time. That and RT isn’t brand new. We’ll see.

OK, so good news!? That’ll only be $1500.

Since AMD isn’t competing at the high-end I fully expect Nvidia to push prices as high as possible.

That said, I feel like they hit a limit with the 20-series. It’s hard to imagine selling many cards at $1200.

Have prices actually gone up or have they just opened up new market levels for boutique high end PCs and GPUs being sold to suckers? (note: I’m a sucker too!). A 1660 Ti is perfectly capable of high game settings at 1440p.

Naming convention objection!

Wait, wouldn’t any future ray tracing cards be 2160,2170,2180? And any future non-RTX card would be 1760, 1770, 1780?

Prices actually went up, in the sense that you expect a new generation to offer a certain degree of better performance for less money. The original 20-series was largely sidegrades other than the 2080ti, and that was prohibitively expensive. The 20 Supers are much better deals, but still underwhelming compared to what we got from previous generations.

Remember, we all reasonably expected the 2070 to be as fast as a 1080ti and cost around $400. Instead it was as fast as a 1080 (ie, ~30% slower) and started at $500.

Today, well over a year later, the 2060 Super is… about as fast as a 1080 and costs $399. A much better deal than the launch 2070, but not what it should be.

If you want 1080ti level performance you need the 2070 Super, which costs $499. Still a full hundred dollars more expensive than it should be, but better than at the RTX launch day, when the 2080 cost a whopping $699, brand-new, for the same performance as a 1080ti you could buy for $600.

The pricing is still ridiculous. They could’ve got 800 from me but they got a measly 350 and only half my interest in what is coming out in the near future.

Yes, the 20x0 Super lineup is still overpriced by quite a lot, but not as offensively overpriced as the launch RTX line.

You might be right. What happens when the 1760 catches up with the 2060 :/ All change!

Can’t it be both? Though do you think it’s safe to say that GPUs are way more elaborate than they were in the past, and contribute far more to gaming performance in comparison to other components?

To put things in perspective though, the 12 MB Voodoo 2 cards sold for around $250-$300 when new ($393-$472 adjusted). This is more or less the price baseline for most GPUs in the 98-00 era. The GeForce 2 Ultra and GeForce 3 retailed for $500 at launch ($725 adjusted), and that kind of pricing scheme more or less went unchanged until we got to the most recent era of super fancy ā€œTitanā€ level cards going for $1000+.

The Obsidian X24 was the first crazy expensive and powerful video card I can remember seeing (two Voodoo 2 cards in one!) and it was about $600 at launch. That’s $945 adjusted for inflation. So almost a grand for a 3D only video card!

You can’t count the double-cards, we’re talking normal enthusiast cards. That’s the x50-x80ti. No titans, nothing crazy. You can see the progression here. It’s really clear how NV got greedy, and consumers paid for it.

770 - 5/2013, $399, similar perf to the 680 (6-series did not have a ti)
780ti - 11/2013, $699
970 - 9/2014, $329, 780ti perf
980ti - 6/2015, $649
1070 - 6/2016, $379, 980ti perf
1080ti - 3/2017, $699
2070 - 10/2018, $499, 1080 (non-ti) perf
2080 - 9/2018, $699, 1080ti perf
2080ti - 9/2018, $1199
2070 Super - 7/2019, $499, 1080ti perf
2080 Super - 7/2019, $699, No direct equivalent; 1080ti + ~15%

End result of this is if you bought a 1080ti for $699 (or less, they were down to $600 at the end) in 2017, you would not be able to beat that price/performance until July 2019 with the 2070 Super. The 2080 was a sidegrade, same price and performance as the 1080ti, plus raytracing.

Then you compare it to what happened in the 6 years prior, where the x70 of one generation was a $300-$400ish x80ti of the previous generation, and it becomes very clear how awful the 20-series really was.

The only real outlier there appears to be the 2080 Ti, no? At that point why not just consider it a Titan and be done with it? The other prices appear to be in line with the pricing scheme of Geforce 2 Ultra and beyond nVIDIA cards.

It looks like a duck, it quacks like a duck, they named it ā€œDuckā€, so why call it a titan? It is a consumer-oriented gaming card, they oriented the titans towards compute and content creation.

Every single card in the 20-series is an outlier, in both price and performance. Prices are too high, performance is too low.

Price: 1070 @ $379, vs 2070 @ $499. 31% more expensive.
Performance: 2070 is only 20% faster than the 1070, when it should be as fast as the 1080ti (ie, ~55% faster than a 1070).

Then when you get to the Super series performance falls into line, but prices retained their large hike.