Subscribers get "priority customer support, family password sharing with up to 5 others, and additional two-factor authentication options like YubiKey. You can also safeguard important documents with 1GB of encrypted file storage."
I certainly wouldn't subscribe now. Of course I am already subscribed, but hey, twelve bucks, no biggie.
Note the premium card says "ad free". So they are probably going to do that in the free version. But I'm sure that's only inside the application, not injected into websites so again... don't care. On desktop I'll block the ads, on mobile I'll deal with it.
Curious if 1password responds to this. They were always a much more expensive option and now are dramatically so.