Betteridge’s law of headlines says no! But seriously:
Is this the start of the dominos falling? NBC Universal is going to have simultaneous on-demand-release for some (not all) upcoming theatrical releases, and adding a few films currently in theaters to on-demand as soon as Friday.
Will any other studios follow suit? Gotta believe that they’re not going to immediately see revenue from on-demand comparable to pre-COVID-19 theatrical releases, but if these unforeseen circumstances are enough to make them try it anyway, what’s the level where “not as much” money still turns out to be “enough” and theaters never recover as relevant?