2K raising price of games

[Brad_Grenz]

@jsnell

If it has to happen, a console generation shift is the easiest place to do it. Softens the impact if you only apply the increased prices to the new consoles (+PC once the old consoles are dead), and makes it feel like the increased prices are being tied to higher quality assets on nextgen. And the timing of the generation shift is outside of 2K’s control.

Yeah, it’s one of those things where if they don’t do it now, their next chance is like 7 years away.