The worst thing about a new MMO expansion is actually playing through the old stuff from before the expansion..
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Why even bother with new quests and higher levels? Just give us a new city and new raid every 6 months? Seriously why not make the game hard like vanilla and make it a challenge to level. No more follow the magic line to the glowing area to kill your 10 death chickens. Remember when you had to ask other player where stuff was and ask for their help to complete quests? I want a game like that again.
The answer why not is because millions of people -don't- want that.