Yeah, particularly insightful was a tweet or slack message I read about this, but they talked about these investment firms buying digital outlets strategy as
- Buy Popular News Blog/Site
- Introduce features to juice pageviews/ad revenue
- Drive away expensive senior talent, replace with cheaper junior talent or friends of the board
- Make as much money off of the site until the new features/ads drive away viewership
- Walk away with the money after the site has lost its audience.
They are strip mining news sites.