It’s not really a zombie game right now, despite their advertising and, um, name. The game is really a sort of survival sandbox, and on PvP servers a sort of Hobbesian world simulator. It’s very rough and quite imperfect (though if you crank up the draw distance to the max you can actually see a LOT more, when it’s not, um, dark, raining, or foggy, which is not that often), and indeed the lagginess of the controls is really annoying.
But, it excels in some things already. The feeling of fear is real, but it’s not fear from zombies, it’s fear from other players. I will agree this is not a very compelling game if you are committed to a PvE server. The “zombie game” experience so far is lame. I have had exactly one case of two zombies attacking me at once, and never more. Usually, they are simply targets. Wolves are annoyances, and bears are things you run away from as fast as you can. Humans, though, are the real killers. Every interaction is fraught with tension, on a PvP server. Not what a lot of people want, and if you want a humans vs. zombies game right now this one has a long way to go, admittedly.
So far I’m playing it like a roguelike. Unless you play on a recipe wipe server (which seems masochistic but w/e), when you die you still know all the stuff you learned, so you know what to look for at least, but the process of finding stuff again is pretty much all there is to the game right now, so the grind back isn’t that terrible. I’ve lost guns and backpacks and stuff like that to gankers but, eh, you ain’t going to keep much anyhow for very long right now until they get a better handle on things like encampments and storage.
But I do agree that the damn thing is marketed as a zombie game, not a Lord of Flies simulator. It isn’t much of the former (yet, it’s still alpha), but it’s showing great promise as the latter, FWIW.