So, this is the worst thing ever, maybe, but secretly maybe awesome, depending on your paranoia and threshold for marketing. Been around since early this year but I just discovered it and didn’t see any discussion of it here.
It’s the advertising for content model, laid bare. Billing themselves as sort of a Pandora for movie/TV, you run their app (on your Mac, PC, or Android Device, they say they’re looking into iOS but I’m pretty sure there are a half-dozen App Store policies that mean that will never happen) and you choose to do one of two things: watch ads, or redeem the credit you’ve earned watching ads to watch movies/TV. They’re totally separate, you won’t get ads while you’re watching the stuff you’ve redeemed your credit for.
It’s crazy sounding, and maybe actually crazy. You just watch ads, and right now there aren’t many, so the same ones over and over, and little bars fill up as you watch actual dollar amounts accumulate. There are occasional prompts to make sure you’re actually at your computer and not just idling. And in what will surely be outrageous to some or all of us, the rate you accumulate credit can be increased by opting in to sharing more of your personal info: browser history, income level, etc. It’s just unashamedly trying to get all the info it can from you, and the so-crazy-it-might-just-work angle they’re playing up is that they’re up front about it. The data doesn’t leave your computer, doesn’t tie you to anything else except helping them target ads to you, if they’re to be believed.
So this is all sorta iffy sounding, but here’s the thing that has my attention: it started as just being credit redeemed to watch stuff in their app, and they launched with some movie studios on board or whatever, but now you can apply your credits, from directly in the app, to apparently all of Amazon’s video content that they have available to rent for movies, or purchase for TV.
So I figured, what the hell. I’ll be the guinea pig. I handed over all my info, and with that rate, I earn about $2 for about 5 minutes of watching commercials, which at this point is literally a loop of three different Xbox One commercials and a handful of Dr. Pepper ads. I mute it, turn on a podcast, click when the “PAY ATTENTION” prompt comes up, and now for about the same amount of time I’d watch ads in a regular show anyway (or on Hulu), I’m buying TV shows that will be available through my Amazon video library just as if I bought them straight from Amazon. Download offline to my iPad, stream on my Xbox, whatever, no ties at that point to the HitBliss service.
So this is…awesome? Except maybe I’ve sold my soul and never have a right to complain about the NSA snooping in my data again. And maybe the terms or rates change, or they lose their Amazon deal, or who knows.
But for now I’m going to spend 5 minutes every morning and slowly catch up on Hannibal and Orphan Black and Adventure Time basically for free.
Anyone else messed with this and want to try to scare me away from it?
Here’s an article from The Verge that probably explains it better if I glossed over any details: http://www.theverge.com/2013/3/1/4043530/with-hitbliss-viewers-earn-credit-for-free-movies-and-tv-by-watching