Title
It will be game over before you stay in an Atari hotel
Author
Nick Diamon
Posted in
News
When
January 28, 2020
What happened to you, Atari? You used to be awesome. Now, you're a joke. And not even a good one. You don't make games anymore. You just careen from one weird branding project to another, desperate to cash in on your 1980's notoriety..
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Interesting design for that building. Looks like some kind of over-sized console. And that big logo on the side along with the swoopy Atari sign on the front look like they would be blocking a lot of windows.
It’s passed through so many hands at this point it’s more or less just a name and a logo.
It’s like “Trump”. They just sell it to plaster on whatever crap they can get people to pay them for.
I think this sounds pretty cool. I’d stay in one of these.
rei
January 29, 2020, 6:41am
5
Or just go to Japan and stay at any of the video game themed AirBnBs meticulously decorated by OCD Japanese nerds and go to Akibahara after.
Report us your experience with that, if you aren’t cancelled/chastisized by neighbours/reported to the 24/7 “there is a foreigner that makes me uncomfortable” hotline.
This is a thing?
Wish there was a hot line for annoying and/or unreasonable guests, who demand silly stuff.
IMHO, if the rooms are good enough, and there was an actual arcade in the building, I’d seriously consider staying there.
Most hotels are pretty similar in my experience, so if there’s an interesting activity then I’m curious.
Well if Taco Bell can have a hotel, I guess Atari can. Not sure I would want to stay at either though…
JoshL
January 29, 2020, 4:50pm
9
They missed a bet, it should look like a 2600 tipped up on its side.
In other Atari is totally still a videogame company news:
I was expecting the first one to be in Vegas. That would be a good fit.
Phoenix does make sense. A lot of business conventions have moved there from Vegas over the years to get away from the party/HR scene that can happen in Vegas, and the golf and spa facilities in Phoenix have gladly taken the money.
How an Atari-themed hotel fits is a mystery.
jpinard
January 30, 2020, 4:12pm
13
If they manage this as well as their own games, I expect it to be riddled with bedbugs and termites.
And centipedes, no doubt.
So much for all that stuff:
Paris, 18 April 2022 – Atari SA and its subsidiaries (“Atari”), one of the world’s most iconic consumer brands and interactive entertainment producers, announces the termination of all license agreements with ICICB Group and its subsidiaries (“ICICB”). The license agreements between Atari and ICICB, including the Atari Chain Limited license (the “Joint Venture”) and the related licenses including hotel and casino licenses, have been terminated effective 18 April 2022. ICICB is not authorized to represent Atari or its brands in any manner.
Atari disclaims any interest in the Joint Venture and informs the public that the Joint Venture, currently promoted “Atari Tokens”, and related websites (i.e. www.atarichain.com , www.ataritoken.com ), whitepapers, and social media channels are unlicensed, unsanctioned, and are outside the control of Atari and should not be relied upon for guidance or information related to the ATRI token or Atari.
Despite the termination of the Joint Venture, Atari remains enthusiastic about the potential for blockchain initiatives and continues to establish and pursue strategic ventures and partnerships in the space. As such, Atari will create, distribute, and solely manage a new proprietary token with a focus on gaming, community, and utility. A snapshot of ATRI token holdings was taken at exactly 18 April 2022 at 6:00PM CET (GMT +1) and Atari will implement a future exchange of the new token for the ATRI tokens held as of that time. To participate, ATRI token holders will be required to present their ATRI tokens at the time of the exchange. Only tokens present in wallets as of the snapshot and in amounts equivalent to those captured at the snapshot will be eligible. Any tokens acquired after the snapshot will not be eligible. Atari will direct holders to additional information channels as additional information and timelines are announced. Please see Atari X – Atari® for more information.
As communicated on 21 February 2022, the termination of the hotel and casino license agreements with ICICB will result in a write-off in Atari’s accounting records for a financial impact estimated to be up to €11 million in accordance with applicable accounting principles. The financial impact of the exchange and the creation of a new token will be disclosed in the Atari FY22 annual report.