This is actually kind of true.
In the 30s and 40s, movies were primarily exercises in advancing technology. Sure there were works of great art, but what sold was new advances in filmmaking. Oh, we can actually move a camera on a track now next to a car for a little while? Let’s make a movie where the plot is nothing more than a thin excuse to go from one car chase to the next. What, we found some new ways to do stunts like falling off buildings and jumping through fake glass? Let’s make a movie that’s almost nothing but. Every time they figured out some new filmmaking trick, they made a movie that exsisted pretty much only to exploit it (and the other recent advances).
Sound like anything you know?
Movies up until the late 50s and the 60s sold often by their ability to show the moviegoer something they’ve never seen before, technically. Recorded sound. STEREO sound. Color. Car crashes. Tracking shots. In fact the technology of films was often written bigger than the name of the movie or the stars… “IN TECHNICOLOR!!” Of course, people didn’t really call it “technology” back then.
Then it sort of leveled off and became more about writing and story and acting and cinematography. Granted, tech always did and still does play a big part in getting people to the movies (witness LOTR, Star Wars, etc). But just as popular are things like Ace Ventura, Last Samurai, Elf, and other vehicles that nobody goes to see because it’s incredible new technology.
Games are still in a state of technical one-upsmanship. Who can have prettier graphics, more sophisticated combat AI, more detailed facial animation, more impressive scripted events, a more robust physics system… Think about Deus Ex: Invisible War. All of the complaints were technical in nature - small maps, bad framerate, AI wackiness, etc.
And the game industry knows this. What do they show in TV commercials? What sells games? Is there even one iota of actual gameplay footage in that Final Fantasy X-2 commercial, or is it all far more technically impressive prerendered stuff?
Note that I’m not complaining. I think it has to be this way. Our computers and consoles aren’t even close to being powerful enough to really take the limits off game designers. And while there are games out there that sell very well without being the most technically impressive games around, there’s a reason that GTA3 sold like crazy and GTA2, which is almost the same game, didn’t. One had technology sophisticated enough for the mass market to “get it.”
The good news is that progress in the games industry is happening at the speed of Moore’s Law, and we won’t have to wait decades for games to move out of the 30s movie paradigm.