Doesn’t seem like a big deal to me at all. The articles say those promoted tweets only show up in searches, and personally I hardly search twitter at all. As long as ads don’t show up in my feed, I’m totally fine with what they are doing.
Twitter roll out the Promoted Tweets in several phases, with Tuesday’s announcement marking the first. Before Twitter develops the service further, the company wants to get a better understanding of the “resonance” of Promoted Tweets, the user experience and advertiser value, Stone said.
Future changes to the ad service could include showing the messages in users’ message timelines, he said.
Frank expected Twitter to have a stronger component of marketing intelligence in its advertising system. Thus, instead of just placing “tweets,” Twitter could mine its vast chest of data to offer marketers deep insights into what people are saying about their products, what audiences the marketing strategy is resonating with and what’s the current buzz about their brands, Frank said.