EA just announced an all-day concert / festival at the Rose Bowl on August 11, “Maddenpalooza,” which will have live bands, players signing autographs, stations to play the game, and of course, a store so you can buy Madden 09 before everyone else.
The press release contains this gem:
Whether you are a seasoned veteran, or a franchise rookie, Madden NFL 09 will continuously asses your skills
Edit: I might as well include the whole release.
REDWOOD CITY, Calif., July 24, 2008 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that Madden NFL 09 will celebrate its launch with Maddenpalooza, a music, sports and gaming fan festival hosted at the Rose Bowl in Pasadena, California on August 11.* To commemorate the 20th anniversary of the award-winning Madden NFL franchise and the release of Madden NFL 09, Maddenpalooza will run from 2 p.m. to 10 p.m. the day before the official August 12 launch date.* The event will feature live musical performances by bands from past and current Madden NFL soundtracks, including Good Charlotte who will headline the music stage.* In addition to the music performances, Maddenpalooza attendees can enjoy a number of fan-friendly festivities including autograph signing stations with retired NFL legends, interactive NFL activities, 300 Xbox 360® gaming kiosks to play Madden NFL 09, and a Wal-mart pop-up store where customers can be among the first to purchase their copy of Madden NFL 09.
”Maddenpalooza will truly be a celebration of the 20th anniversary of one of the most popular video games in history,” said Director of Marketing Chris Erb.* “The fan festival will provide an interactive experience for Madden fans to come together and experience Madden NFL 09 before its launch.”*
Each summer, the launch of Madden NFL has emerged as a highly anticipated event that wins the attention of both consumers and media across the country. Past Madden NFL launches have centered around the concept of Maddenoliday, where thousands of Madden NFL fans flocked to stores and took the day off from work and school to immerse themselves in that year’s copy of Madden NFL.* This year, with Maddenpalooza, EA SPORTS™ will take it to the next level for the 20th anniversary of Madden NFL.* Hosted at the Rose Bowl, the stadium where John Madden and the 1976 Oakland Raiders won their first Super Bowl, Maddenpalooza brings together the impressive mix of elements from sports, entertainment and video games that have made the Madden NFL franchise an American pop culture icon.
In addition to Good Charlotte, whose song “The Anthem” first appeared on the Madden NFL 03 soundtrack, other music acts scheduled to perform include Busta Rhymes, Rev Theory, Airbourne, From First to Last and Young Dre The Truth.* Each of these bands will perform throughout the day – leading up to the first sales of Madden NFL 09 which will begin at 9 p.m. PST at the Wal-mart pop-up store located within the Rose Bowl stadium.
Admission to Maddenpalooza is free, tickets will be distributed through the Los Angeles based radio station KIIS, as well as various other local radio stations and promotional partners.* There will also be a limited amount of tickets available at the Rose Bowl on August 11 through a first-come-first-serve basis.*
Madden NFL 09, the First Sports Game That Adapts To You, introduces over 85 new features and enhancements.* Whether you are a seasoned veteran, or a franchise rookie, Madden NFL 09 will continuously asses your skills and adjust the gameplay to keep the experience both fun and challenging, all while training gamers to become better Madden players.* Madden NFL 09 also includes a brand-new broadcast presentation package featuring Cris Collinsworth and Tom Hammond, online leagues, and the most realistic graphics in franchise history.