“USB branding could become a little easier to understand”
No…no it won’t.
No, it’s definitely an improvement. Where before you might see USB 3.2 Gen 1x2 and USB 3.2 Gen 2x1 and have no idea what they actually offer (They’re the same! They’re both 10Gbps!), now you’ll just see “USB 10Gbps 65w” and have a much better idea.
This doesn’t cover everything, of course. They still don’t clearly label Thunderbolt compatibility, although 20Gbps and 40Gbps USB-C plugs should all have it, and they don’t tell you if it passes displayport alt-mode, so it still sucks, it’s just better.
next USB name scheme: “the oval one”, “the flat-ish rectangle one”, “the bigger one with a hole”
“The One Your Device Doesn’t Have”
“The One That You Forgot You Already Have a Bunch of Spare Cables For”
“The One That You Can Never Find at the Store”