So well, alright, the alltime stupidest gaming company on the face of the planet is easily Sega, but why do so many others have to compete with them? What are the company decisions that have irked you the most and make the least sense or are the most repellant to you? Konami foisting on an unrelated into what became Silent Hill 4? The Non-Director’s Cut of Resident Evil original?
Okay, so here’s the story.
Capcom localized Phoenix Wright. It really shouldn’t have worked out for them, because all the super intelligent PR guys would tell you it would be dead on arrival, but it did. The game sold out. Completely. Everywhere. (Even in Japan, but that’s not much of a mystery, as it does much better here.)
So months later, they made a reprint. That sold out. Very quickly as well. Now this summer, they are on the third or fourth reprint. And this one is almost gone within a small matter of 1 or 2 weeks again.
At one point does somebody have to hit Capcom on the head with the ZZ Top judge’s gavel to let them know they have a hit that will probably sell like Advance Wars did, that is, little by little, for years at a time, due to very positive word of mouth?
To add to the confusion, Phoenix Wright cost very little to make. It was a remake, the resources for the extra additions took very little time to implement. The staff was very small and the game isn’t exactly made of expensive FMV or hired talent. And on top of that the staff was working on other projects simultaneously. It was profitable to the order six times the amount of money it took to make on the very first day of its release in Japan, returning the investment entirely. All extra sales are gravy. Its recent budget rerelease had one of the highest sell rates on an original game in the history of budget rereleases in only two weeks, despite being unavailable for six months.
Your game keeps selling out. You never produce enough copies of it in order to keep it in stock and potentially sell more copies. The DS manufacture times and convenience is a lot easier than the GBA’s.
What exactly, is keeping Capcom from printing money here? I’m not entirely sure why I care so much, since it doesn’t affect me…no, wait it does. Despite owning the original for years and the DS one since its Japanese release, if Capcom supplies it well, I’m pretty sure, over time the game will sell as well as Katamari Damacy, Tales of Symphonia, Dance Dance Revolution, Fire Emblem, Advance Wars, Disgaea, Ico and Harvest Moon: A Wonderful Life did. All of those games racked up rather impressive sales for what they were, despite first month sales that didn’t promise a final figure anywhere close to what they eventually got to in the end. And each one was more profitable for the publisher than they thought it would be initially.
My frustration comes from the fact that clearly Phoenix Wright’s success in Japan sparked a revival in Japanese adventure games (12 alone released or upcoming for the DS in the last two years). I have a hard time believing we would have gotten things like Battles of Prince of Persia if AW hadn’t proven years ago that there was a market for it and Daisenryaku never would have been translated. On top of that, I firmly believe Katamari Damacy and Disgaea are the biggest reasons why more games along their lines (such as Ys, Eternal Mana, Metal Saga or Trauma Center, Feel the Magic and Bumpy Trot) got a chance in foreign marketplaces. If Symphonia had bombed I’m pretty sure Namco never would have bothered with another Tales game. So I think there’s a pretty good chance that if Phoenix Wright can eventually rack up an impressive sales record for its type by selling bit by bit year after year like these other games did, then it will help inspire others to follow suit and try adventure games on the DS outside of Japan.
But it needs to be supplied first, they’ve already made quite a profit, so they’re not going to lose out too much by overestimating a shipment, especially since the game is holding its value really well. I suppose it’s enough to know that the second and fourth games are pretty much confirmed for translation too and maybe when the series continues to sell well, Capcom will get a clue and support it better.
Oh well, at least they have great marketing for the series.
-Kitsune