I'm indifferent to the guy, but I love 7-Up's advertising policies.
The shirt that says "Make 7" on the front and "Up Yours" on the back is nothing shy of genius.
And their commercial with the calendar shoot using the truck driver is a big "Screw you" to every ad company that uses sex to sell things. They had the opportunity, and showed that they were better than that.
I don't drink the stuff, but I really admire their commercials. I seldom mute them.
(Let's not forget the one playing fetch with the dog.)