It’s really not though with most Eastern games. Now, if you grew up playing C64 Euro games? Yeah, they were fucking with you. ALL. THE. TIME.
To expand though, @TimJames has the right of it. Usually (and sure, there are bad games) a game developed in Japan does a really good job of teaching you via actually playing how to be good at the game. You may not get all the timing right, or see all the ways you can link things to be awesome, but it’s there, just not shoved in your face the way western devs tend to do. They give you the tools and some difficulty so you realize to score well that you need to find the meaty bits that make you a master.
I read a LOT of developer stuff and have for years and they talk about this all the time in Japanese dev interviews. It’s a big thing in their way of looking at game design. Do arcades and their impact on their culture have something to do with that? Probably.
Also, some devs in the arcade era were subversive with this, like Irem, who would often have a hidden rank behind the scenes making their arcade games harder the better you did, almost to the point of impossibility. The only way to reset that is to die, so a lot of 1CC runs through an Irem game actually require a death at a certain time to make the game easier to complete.