Wii and DS games I tend to register via the Nintendo web site. They’ve already got my e-mail address, so it’s not like they’re going to spam me any more than they already do. Their ‘exclusive’ content for people who register tends to wind up being simple stuff like wallpapers though; I was hoping for something more like rare items in Animal Crossing…
Yeah, I still register my games. Back then, I dutifully filled out all cards and mailed them off, nowadays online. Whether I need to, probably not, in the nowadays, with product keys, internet and whatnot, but in the past it did serve me as a proof of purchase. I remember screwing up one of my floppies, (I either overwrote it or it got infected with a virus) and the late, lamented Microprose replaced it free of charge. In fact, they just sent me a new copy of the game. (I think it was MoM even). I like to think some CSR hearing my plea, and seeing that I had registered this game and all others that I bought from Microprose decided my goodwill and undying loyalty was worth it.
I only register nintendo games because of teh free stuff Nintendo sometimes sends out. Nintendo has sent out some sweet stuff to me over the years. Although there hasn’t been much recently. Highlights included the gamecube zelda disc with 4 zelda games on it and a demo disc of metroid prime 2 several months before the game came out.
I don’t register exactly because I don’t want to make marketer’s jobs easier. The few times I do register, I choose the most inane choices to mess with them. Exceptions are appliances (recalls) and political polls.
I am truthful in political polls, but I probably annoy the heck out of the questioner because I start asking THEM questions so they can be more specific. They just repeat the same question over and over until I give up. Gallup’s (at least that’s what caller ID said) called my home number quite a few times during the Bush years.
I used to register my games all through the late 90s. I always figured that if I register, it’ll make it easier later to get a replacement disc if my nephew ruined the disc or something, since they know I bought it. Also I figured if they know the kind of games I buy, it’ll encourage them to make more games like it.
Unfortunately, neither of those two things proved to be true. When I did ruin a disc, I still had to pay like everyone else to get a replacement. And games like Thief and Independence War and Freespace 2 and System Shock 2 and Turn-based Strategy games aren’t exactly common. So around 2002, I started saying “Fuck it, I’m not going to bother to register, it makes no difference whatsoever”.