Microsoft buys Activision Blizzard

Also. You know, the exclusive games than Sony has on the PS5.

People get mad about exclusive games when the exclusive games require them to do another thing than what they were already doing, like buy an Xbox or use a launcher. I was mad when Civilization V became a Steam exclusive! Everybody got mad when Epic copied Steam’s strategy of having exclusives! Fortunately, Civilization V sucks and Epic is good.

But it’s how business has been done in the video game industry since, well, video games existed.

Remember when there were 0 exclusives in the SNES vs. Genesis days? Those were the days, every game ever made was available on every console and PC.

Well, to be fair, you’re comparing always-exclusive titles on a platform to taking one of the biggest revenue series in the industry, that’s been on a platform since its inception, and making it exclusive to another platform. Two different things.

I think you are imagining it different, when it’s not.

The idea that if a game is not exclusive, it never could be, is being entirely invented from whole cloth.

The idea that if a game is popular, it cannot be exclusive, is likewise entirely unsupported.

There seems to be this really weird notion among some folks that Microsoft isn’t allowed to have high quality exclusive IP… Which is laughable, because they are generally the same people who previously criticized Microsoft for not having enough high quality exclusive IP.

PS5 doesn’t have a user accessible web browser.

It’s not a weird notion that Microsoft’s trying to buy large portions of the industry to make up for their failure to produce compelling exclusives themselves is being seen as unpopular and anticompetitive.

Competing is not anti competitive.

I know you you probably think that’s a clever retort, but really it’s just playing apologist on behalf of a corp working diligently to make the marketplace less competitive.

This is simply how things work.

Take, for instance, Returnal. Finnish game company Housemarque made it. They existed as an independent company, and then Sony bought them, to secure their IP moving forward.

That’s how it works, dude. That’s how it’s always worked.

If you want to play it, go buy a PS5. That’s why Sony bought them.

That is so not what happened with Housemarque man. Housemarque worked on a lot of Sony published titles, aka a 2nd party, though they did some multiplatform stuff. The studio was in an iffy state (see the Death of the Arcade thing they wrote) and contracted to do Returnal for Sony at which point Sony brought them on as an internal dev for their dev skills, it had almost nothing to do with past IP that Housemarque owned.

It’s seriously laughable you are bringing them up compared to Activision Blizzard, where the brands are arguably more important than the studios they are getting.

Bloomberg reporting that ATVI was trying to entice Facebook/Meta and others to try to drive up the price.

They existed as an independent company for decades, and existed as two other development houses before that.

Sony bought them to make exclusive games, for Sony… And only for Sony. That’s why they bought them.

Again, you guys seem to have some really weird inability to accept this constant in the game industry which has existed… Forever.

And it’s really funny when coupled with YOUR prior statements about how Microsoft was doomed and could never complete with Sony, because Sony had so many more exclusive titles.

Microsoft is remedying that situation.

They’re just doing it in an insanely effective, sudden fashion.

But it’s that suddenness which is part of the strategy. It’s intended to make a statement, and clearly destroy the suggestion that they won’t have exclusive titles.

Uh, there have been exclusives for years and nothing has been done. What is the difference here all of a sudden?

Hahaha. This idiot.

That dude is like 3 weeks away from talking about ancient aliens.

If Bobby Kotick had only made Activision Blizzard an NFT, we’d all have been made rich today. It’s just simple logic, people.

What does that tweet even mean? “Pay to earn” is just fancy terminology for pyramid scheme considering how those games work - imagine thinking that such a scheme would give “the community” a payout.

If only people could have bought a piece of Activision! Some sort of “stock” to “invest” in the company directly!

Such a crazy idea, must require NFTs and blockchain or something.

Cryptobros and NFT hucksters are so fucking annoying.

Yeah, I think there is a tipping point to reach. Each consumer will have a different threshold to ‘flip’. I imagine some PS players said the Bethesda acquisition sucked because they wouldn’t be able to play game A or game B, but still would continue with Playstation. But after ActiBlizzard acquisition, not being able to play game C, D and E may finally make buy a Xbox. It’s something that is accumulative, each acquisition effect isn’t separate, but built on top of the previous ones, so with each one more and more people will reach their tipping point.

On the other hand the industry is like a big ship, steering and changing directions will take years. It won’t happen overnight. The public perception in lots of countries is that ‘the Playstation’ is ‘the console’, so the effect will be noticed slowly, and only be on full effect by the time of Playstation 6.

Great interview by Dean Takahasi.