As a candidate for #4, let me suggest “Preventing my internet provider from building a profile of the sites I visit and selling it to data firms”
AKA, allowing your VPN provider to build a profile of the sites you visit to sell to data firms?
(I have no confidence that most VPN providers won’t do the exact same thing as the ISPs here.)
That’s absolutely fair, but my ISP has proven themselves to be a bastard