PC Upgrade - Looking for advice

I’m once again at that point where I don’t understand how building your own is cheaper. I would get if it was break even, but you pick great parts. But build your own now just seems to be considerably more expensive than buying an on-sale pre-built.

Like that’s $1,000 more than this: Amazon.com

I know that it has a nominally better CPU, but it has a worse GPU. The limited additional peripherals don’t seem to make up for $1,000 price difference? On top of which, I’m not even factoring in the labor of having it already assembled.

What am I missing?

P.S. Tim, sorry, not trying to dump on your purchase - I’m more just thinking about getting one myself, and am really confused this time around by pricing, options, etc. Everyone seems to love building their own, but I really am struggling to see how it is not a huge economic hit to do so.