Hard to say. But we’ve cataloged and tagged the zealots (aka Shitizens) who are waging an Internet wide war of attrition. There are still some believers left who, at this point, just want something - anything - to come from this.
I have no reason to believe that it was intended to be a scam. It just sorta evolved into one as time went on and they realized that by selling bullshit, they had tapped into people who were willing to pay for it.