Their model is to provide a sales/ distribution platform for small- to medium enterprises who wish to sell in Asia:
After 18 years in China, Alibaba has almost 11 million SMEs on its platform and has created 30 million jobs, Evans said. “Those were created by SMEs actually growing, being online instead of just selling their products in their local community,” he explained. “We don’t believe that it should be materially different for U.S. SMEs that come onto our platform.”
In the future, a big part of Alibaba’s globalization strategy is to allow U.S. SMEs to eventually start selling to other Asian markets outside of China, Evans noted. “Jack’s long term vision is to connect millions of these SMEs to new consumer markets,” he said.