I try to drive it home to my students who are in the Game Studio, preparing for careers in the game industry, that there is no such thing as “just a game.” Games are culture, as well as commerce. They may entertain, sure, but like all entertainment worthy of our attention they have meaning. Games communicate ideas, and not just overtly. This is one reason why games are so powerful, so addictive, so enjoyable; they get us involved, they motivate us, and they mean something at some level. It’s not just ponderous “message” games that have meaning. They all do, at some level.
If game developers, of any sort, want to be taken seriously, to have people willing to spend money for their products, and to have them reviewed and critiqued as something other than fungible commodities, they have to accept that their work has weight and what they do has ramifications. They can, and should, feel free to do what they want from the standpoint of what they want to say, but they also have to understand that in the big leagues of cultural production, there will be consequences ffor what you do as well.