Warren Specter wanted to make a Disney game for himself, the rare adult with an obsession with Mickey Mouse and other things Disney. From an interview
I remember when I told my Mom I was working for Disney, her response wasn’t “What?” It was “It’s about time.” That’s a quote! So there’s that, and when I was in college I was an animation freak. I wrote and published so many articles about Warner Bros cartoons and Disney cartoons and Max Fleischer cartoons. When I got the grad school I wrote my masters thesis on Warner Bros cartoons and how cartoon characters develop over time. The first thing I did in the table-top game world was Toon, the cartoon role-playing game. The second thing I did at TSR when I got there was the Bullwinkle and Rocky party role-playing game.
As you say, kids and their parents have other ideas.