I probably wouldn’t have upgraded anyway, because I have a 1440p monitor and a GTX1080. But if Nvidia offered something sexy like 1080ti+20% performance for $599 and raytracing, I might have bitten. Maybe.
And before everybody starts scoffing and saying stuff like you’re dreaming, you’re in fantasyland, etc, the GTX1080 had a launch MSRP of $599 and was 20% faster than the 980ti.
And yeah, you couldn’t buy them for that price for a couple months, before someone interjects. But that was the launch MSRP.