Well, I still disagree that most boardgame KSes charge under their planned MSRP. Sometimes, yes, but in my experience less than 50% of the time and probably less than a third. But when you say the reward for the risk is getting it cheaper than retail…no, pretty much never, due to online retailer prices being even lower. (Shipping is also sometimes a factor.) They compensate with other stuff.
Regardless, yes, there’s a big gap between their tiers and I guess I could see that being an issue for them, but they also don’t have a lot of options as far as a cheaper tier goes because, as I say, including the base game immediately launches them well over $100.